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David brings more than 20 years of sports and event marketing experience to Synertia Partners. He has produced numerous high-profile national and international events for premier sports leagues to help his global consumer products clients extend their marketing programs for sports fans. He worked with Streetball Partners International and the NBA on the Hoop It Up 3-on-3 basketball tournament in North America and in Europe for more than six years. David served as an account representative for Quaker Oats – Gatorade before joining the Hoop It Up team, where he worked with clients such as Foot Locker, Nike, Spalding and Southwest Airlines to ensure their consumer marketing goals were met. For Major League Baseball (MLB), David helped build its nationwide Yard Ball event, including its premiere at the Major League Baseball All-Star Game. He also worked with MLB International to extend baseball’s reach internationally. Leveraging the growth of a new sports medium, David activated Sony’s first consumer technology entry into NASCAR. While at Streetball, David ran the NCAA’s Hoop City production around its Final Four event. He took that experience to Clear Channel Entertainment’s CMI, where he produced the NCAA Beyond the Game tour Presented by CBS Sports for Pontiac, Coca Cola, and Cingular/AT&T Wireless, utilizing all of the NCAA’s championships to extend their brands. David was also the producer of the Vans Warped Tour Drop Inn Zone (2008), and Melting Spot (2009), produced on behalf of Title Sponsor AT&T. David’s uncanny production acumen overall keen knowledge and understanding of marketing goals and how to reach them through both grass roots and high profile events have led to measurable successes on every level.

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