Opportunity:

Drive awareness and data capture in conjunction with LPGA tournament activation and vehicle displays.

 

Solution:

“Play a Round with Kia” developed an engaging, interactive challenge at seven (7) tournaments to get fans to walk the tournament grounds and learn more about Kia’s five (5) unique vehicle models to drive lead generation for local dealers and Kia Motors of America. 

 

Program Results:

10,000+ fan check-ins

1000+ self-generated opt-ins for local dealers

2500+ self-generated opt-ins for KMA

26% of all fans who checked out opted-in to receive
more product information and offers from Kia