Purchasing Power, a voluntary employee benefit brand, for the first time leveraged experiential marketing with a mobile tour to engage clients and customers using its purchase program and financial support services as well as prospective clients. The tour traveled in a “Fueling Financial Wellness @ Work”-themed 45-foot branded coach, launching at Purchasing Power headquarters in Atlanta and hitting Charlotte, NC, Washington, D.C., Harrisburg, PA, Minneapolis, Cincinnati, Louisville, KY, Nashville and New Orleans.