Opportunity:

Capitalize on the in-line skating phenomenon and keep the sport of hockey top of mind during the off season, and extend league partnership relationships year-round. 

 

Solution:

Created and managed 22-city North American Grass Roots Marketing tour NHL BREAKOUT that provided NHL clubs a turnkey fan festival to aid in fan development and community relations

 

Program Results:

Produced over 140+ events in 24 different NHL markets from 1995-2000

Yearly totals:

•30K + participants

•300K + spectators

Championship event aired on ESPN2