Opportunity:

Offer brands opportunity to build awareness, generate trial, increase sales and provide large sampling activation under the umbrella of the sport of basketball. 

 

Solution:

Developed and managed a multi-city grass roots marketing tour—the first of its kind—specifically designed for major sports leagues and their marketing partners. 

 

Program Results:

750,000 participants

10 million+ spectators

250 US events

120 International events

Became the model program for all grass roots tours