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Offer brands opportunity to build awareness, generate trial, increase sales and provide large sampling activation under the umbrella of the sport of basketball. 



Developed and managed a multi-city grass roots marketing tour—the first of its kind—specifically designed for major sports leagues and their marketing partners. 


Program Results:

750,000 participants

10 million+ spectators

250 US events

120 International events

Became the model program for all grass roots tours  

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