Create a touring program that increases Sony’s brand reputation with NASCAR fans. Provide an additional platform for the marketing of Sony’s high-end electronics lines including, Wega, Digital Imaging, Camcorders, VAOI and Xplod.
Designed and constructed a technologically advanced, interactive touring attraction with high-impact graphics, built-in multimedia activities such as the VAIO- powered Racestation, the Sony Wega Showcar, and the Digital Imaging Kiosk. Featured the innovative Double-Expando trailer to create a home theatre setting for Sony’s model lines.
Sony Tech Pit captured more than 1,200,000 visual impressions in its first year.
More than 3,200,000 fans were exposed to the Tech Pit at Winston Cup races.
Staffed and scheduled a tour of 20 Winston Cup races and 13 in-market retail stops.
Distributed approximately 30,000 photo diskettes as part of the Digital Imaging Interactive display.