© 2019 Synertia Partners

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Opportunity:

Drive Awareness and Purchase Consideration within the AA community during Father's Day for the new Gillette Fusion ProGlide sensitive razor & showcase Gillette as a trustworthy and relevant brand within AA  community.

 

Solution:

Created the Gillette Barbershop Tour -  an integrated consumer engagement campaign traveling to AA  barbershops in Atlanta.

A custom branded experience brought to 20 different barbershops over two weekends culminating with a Fathers Day event. 

 

Program Results:

Toured 20 Atlanta area barbershops in 6 days

Amplified tour and event via geo-targeted Gillette FB Page