Drive Awareness and Purchase Consideration within the AA community during Father's Day for the new Gillette Fusion ProGlide sensitive razor & showcase Gillette as a trustworthy and relevant brand within AA community.
Created the Gillette Barbershop Tour - an integrated consumer engagement campaign traveling to AA barbershops in Atlanta.
A custom branded experience brought to 20 different barbershops over two weekends culminating with a Fathers Day event.
Toured 20 Atlanta area barbershops in 6 days
Amplified tour and event via geo-targeted Gillette FB Page