Opportunity:

Drive Brand Awareness and introduce newest mobile tv technology to consumers

 

Solution:

A two week 12-city Dyle Mobile TV Coffeehouse Tech Tour;  The tour aimed to create traditional and social media buzz while raising awareness about mobile TV for local residents, and offer local media in-person access and a relationship marketing program to the network executives leading the industry effort

 

Program Results:

STATION ATTENDANCE

27 network stations across the 12 markets attended

 

15 unique online articles including syndicated story in the AP

 

280

(Includes retweets, favorites, follows & mentions)