Opportunity:

Drive Awareness of the 2014 opening of the College Football Hall of Fame in Atlanta; in addition capture data and drive purchase consideration for Legacy Brick program

 

Solution:

With only 6 days to pull off we created a custom branded experience at the Chick-fil-A Kickoff Fan Zone during the official kick off game of the 2014 CFB season including iPad, QR code social media integration along with brand ambassadors

 

Program Results:

Interacted with over 13,000 consumers; captured 300 + unique e-mails, and sold several legacy bricks during a 5 hour event activation